Easy Breezy Frozen Yogurt

Our team developed and delivered a complete brand experience for Easy Breezy, a frozen yogurt chain based in San Francisco. We created the visual identity which included logos, packaging, website, and signage. We also developed the shop experience from the ground up, which was centered around the idea of a Midwest ice cream stand and summer childhood treats. We continue to partner with them as the business expands, supporting design needs of their emerging franchise model and other unique partnerships. Our favorite thing about this partnership is the constant flow of “fan art” from young ones that light up when they see Breezy, the brand mascot.

Easy Breezy

Our team developed and delivered a complete brand experience for Easy Breezy, a frozen yogurt chain based in San Francisco. We created the visual identity which included logos, packaging, website, and signage. We also developed the shop experience from the ground up, which was centered around the idea of a Midwest ice cream stand and summer childhood treats. We continue to partner with them as the business expands, supporting design needs of their emerging franchise model and other unique partnerships. Our favorite thing about this partnership is the constant flow of “fan art” from young ones that light up when they see Breezy, the brand mascot.

One of the best things about creating the Easy Breezy brand has been seeing customers' (and especially childrens') adoration for the mascont, Breezy. The shops have received dozens of fan art submissions ranging from crayon drawings to halloween costumes to lego recreations!